Italy
Tourism Sector Adapting with Digital Tools Amid Overtourism
A recent initiative, 'Turismo 5.0', aims to enhance the digital presence of small Italian tourism businesses. This comes as many are struggling to attract travelers who now rely heavily on online bookings. Those planning travel in Italy should consider how this shift may affect their options in popular locations, especially during peak seasons.
The source
Imprese turistiche più digitali e sostenibili, online “Turismo 5.0”. rainews.it, 2026-08-07
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