Tourism 5.0 programme launched to combat overtourism

On August 7, 2026, the 'Turismo 5.0' initiative debuted, aiming to help Italian small and medium enterprises adapt to digital trends and tackle overtourism. This effort highlights the need for better management of tourist flows in congested areas. Travelers should consider visiting less popular sites and times to enhance their experience and avoid overwhelming tourist hotspots. rainews.it

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